We’ve thrown together an impromptu event in honour of Marko Ahtisaari, who will be here in Hong Kong Tuesday evening (June 23). Marko is the CEO of the business travel social network Dopplr, which helps users take advantage of collective and current intelligence on travel destinations. Marko is an ex philosophy professor, a blogger, Web 2.0 visionary, author on digital matters, and Grammy award winner, already.
Marko will also be previewing (for the first time) the upcoming Dopplr iPhone app. If you are not yet familiar with the service, sign up to Dopplr and have a look - it is both clever and useful. Make sure to check out the Dopplr Social Atlas project.
Please join us for informal drinks with Marko Ahtisaari at Mozart Stub’n, located at 8 Glenealy road (just up the hill from Lan Kwai Fong), from 6:30 to 8:30 pm, on Tuesday June 23.
Outblaze has been named Tech Company of the Year at the 2009 ComputerWorld Hong Kong Awards. Click to read the award article. The award scheme, organized by CWHK, is a yearly event to recognize the best Enterprise-class products and services in the territory’s IT market. The categories are hardware, storage, networking & communications, security, software, and services. Each category has several sub-categories that would require half a page to list; you can view all the winners and categories on the CWHK Awards Winners page. The winners are chosen by popular vote by CWHK readers.
But that’s not all: every year one single Hong Kong-based company is recognized with the coveted “Tech Company of the Year” award for its hard work and distinguished accomplishments. Unlike the other CWHK awards, the company of the year is chosen by a panel of judges based on several criteria. Last year the award went to PCCW. 2009 was the year of Outblaze, which took the award on the basis of over a decade of developing web-based services.
At the awards ceremony, held at Butterfield’s, CWHK editors Stefan Hammond and Chee Sing Chan cited Outblaze’s innovations, global reach, industry recognition, and of course staying power (11 years!) as the reason the CWHK Awards judges picked Outblaze as THE technology company of the year. We are extremely proud to carry that title and wish to thank the organizers and sponsors for this honour. We would like to congratulate the other winners at the 2009 ComputerWorld Hong Kong Awards, which include IBM, Fuji, HP, Microsoft, Apple, PCCW, Emerson, Cisco, Blackberry, APC, Oracle, Polycom, SAP, Check Point, EMC, Tyco, Symantec, VMware, and CSL among others, in no particular order. Good work!
Interviewed by CWHK for the awards story, Outblaze Founder and CEO Yat Siu offered some insight into how Outblaze got started in the days before the IT boom (and bust) reached these shores:
“Outblaze was founded in Hong Kong in 1998 and was the first company to offer fully hosted multilingual communication services for online communities,” said Outblaze founder and CEO Yat Siu. “We started with four or five people in a run-down office of less than 1,000 square feet with a failing electrical system and single toilet. In our first few months we hired about 20 people, which packed us tight as sardines.”
Fortunately in 2002 we moved to the CyberPort, where we are still headquartered and no longer packed in the highly unpleasant way described by Yat. Read the rest of “Blazing a Trail for Hong Kong Tech” for more background on Outblaze. And to the Outblazers reading this: well done!
Big congratulations are in order to our sister companies Sanrio digital and Dream Cortex, who took a total of five prizes in the Best Digital Entertainment Award at the Hong Kong ICT Awards 2008, held on February 9th at the Hong Kong Convention and Exhibition Centre. But the real winner was Hello Kitty: the charming feline was the subject of all five awards.
Hello Kitty Online, the upcoming massively multiplayer online role-playing game (MMORPG), received recognition for Best Graphics. Hello Kitty Online (HKO) will open this February 14th for a special Valentine’s Day celebration. The game is still in beta but it looks great and it is easy to see why the graphics by design studio Dream Cortex impressed the judges.
The second season of the hit TV show “The Adventures of Hello Kitty & Friends” swept in four award categories, including Best 3D Animation, Best TV Series, Best Modeling & Texturing, and Best Lighting & Rendering. “The Adventures of Hello Kitty & Friends” is a 3D CGI animated series whose first season has aired all over the world. It is also the first time Hello Kitty has been seen in a TV series in CGI.
The news was released overnight, local time, so postings of the news and requests for information are starting to appear. More details on this deal will be released next week at the Lotusphere conference, and you can check back here for more news then. For now here is the text of the press release issued by IBM:
IBM Announces Intent to Acquire Outblaze’s E-Mail Service Assets
ARMONK, NY and HONG KONG - 15 Jan 2009: IBM (NYSE: IBM) has announced its intent to acquire the strategic messaging service assets of Outblaze, Ltd., a privately held provider of online messaging and collaboration services, based in Hong Kong. Building on IBM Lotus’ market leadership in messaging software, the asset acquisition will accelerate the delivery of affordable, Web-based e-mail services in a software-as-a-service (SaaS) model.
With more than 10 years of experience, Outblaze was one of the first companies to offer a fully hosted multilingual e-mail service and now supports over 40 million users. Outblaze’s proven online Web-based messaging service offers unique capabilities for branding and administration. Today, Outblaze operates one of the largest online service platforms for the provision of private label e-mail, collaboration and social media services for other service providers, telecommunications operators, corporations, academia, media and publishing companies.
The Outblaze messaging service will be part of IBM Lotus’ Project “Bluehouse.” “Bluehouse” is IBM’s online social networking and collaboration service designed for business and currently in open beta (http://bluehouse.lotus.com). “Bluehouse” helps people work together more quickly and easily beyond the boundaries of their organizations. Within the service people can share files, chat, participate in online meetings and network over the Web.
“The acquisition of these Outblaze assets further demonstrates Lotus’ commitment to delivering secure, scalable online solutions and will help accelerate delivery of collaborative services, with little to no IT involvement,” said Bob Picciano, General Manager, IBM Lotus Software and WebSphere Portal. “Lotus has always led the way in helping people get more connected, and we recognize that getting the right information and expertise particularly outside of your own organization, can pose quite a challenge. IBM will help companies overcome the barriers of time, distance and affiliation to easily work together and deliver better business outcomes,” added Picciano.
The combination of the Outblaze assets and “Bluehouse” will provide customers with more choices in messaging solutions. Enterprise clients will be able to use IBM as a single provider for all their messaging needs, whether on-premise or online, serving a range of user needs from occasional to full-time. Small business customers will get a simple-to-acquire, integrated set of collaboration services that allow them to easily work with their network of customers and partners. Partners such as telecommunications operators and Internet service providers will be able to package and sell collaborative services to their clients under their own brands.
Further detail on how these new assets will become part of IBM’s online portfolio will be disclosed at the Lotusphere conference in Orlando next week.
Dopplr is an online service that lets you plan for smarter travel - not in the sense of easier ticket bookings or seat upgrades, but in a social and Web 2.0 sense. In Dopplr’s own words:
Dopplr helps you make the most of your trips by sharing your travel plans with the people and brands you trust. The service then highlights coincidences, for example, telling you that three people you know will be in Tokyo when you will be there too. You can use Dopplr on your personal computer or mobile phone. It links with many popular online calendars and social networks.
Simple and elegant. Here at Outblaze we like this service so much that we’ve been supporting it since 2007, and are pleased to be counted among the Dopplr 100, a list of early adopters of this ingenious social network (here is the raw list: the Dopplr 100).
We’d also like to congratulate Marko Ahtisaari on his recent appointment as CEO of Dopplr. Keep up the good work!
Leading media company Axel Springer AG today launched autobild.com.cn, the Chinese online edition of AUTO BILD. Axel Springer is one of the largest publishers in Europe, and AUTO BILD is one of the world’s most popular automobile publications by market and circulation. Outblaze is the technology partner for AUTO BILD China, and we are developing some nice web toys for this project, some of which are already available on the newly launched portal.
autobild.com.cn is a Chinese Web 2.0 driven platform with rich media, social networking and social media services all powered by Outblaze. The primary design goal for this portal was to provide a rich online media experience for automobile enthusiasts in China. Chinese Internet users are increasingly tech-savvy, and static images simply don’t let enthusiasts really explore a car. This meant that Outblaze had to provide solutions not just for standard video content, but also for interactive 3D animations that support user customization.
After all, if you’re looking through a database of cars, wouldn’t you want to be able to view them from multiple angles and in any shade conceivable? Consider how stylish the Lamborghini LP 560-4 looks in pink.
As well as car exteriors, the site also allows you to look around inside 3D interiors - especially useful if you are concerned about leg and head room.
Web sites providing 3D viewing and manipulation of products offer better insight to consumers looking to decide on a purchase, because they let the user get a better feel for the product. And the advertising potential for any web site skyrockets when you give users customization options.
Of course, it wouldn’t be a car portal without plenty of video content, powered by the award-winning OutblazeVideo engine.
In addition to rich media features, autobild.com.cn also allows users to interact and exchange knowledge and ideas among themselves and with the editors of AUTO BILD China. There are user blogs, personal profiles, friends lists, discussion boards, and of course all the regular content you would expect from a seasoned publication like AUTO BILD: a car database, reviews, hints & tips, articles, and much more.
Here’s a few more images. See the action yourself at autobild.com.cn.
Come, speak and learn at BarCamp Hong Kong! The user-generated conference is back in the city that really never sleeps. This event will be bigger and better than the first one, held last December, so don’t miss it. As was the case with the first BarCamp Hong Kong, Outblaze is a proud sponsor and supporter. This time, the venue is provided by Turner.
This is not your average technology conference. Do you get bored out of existence attending run-of-the-mill events? Are you tired of being herded in and out of auditoriums like an over-dressed schoolchild? Have you had it up to here with sales pitches when all you are looking for is genuine information? Has a speaker at a traditional conference ever said something that made you want to ask a crucial question right away, and not 45 minutes later? Are you ever so slightly annoyed at the jumping through hoops required three months in advance just to speak at an event?
If the answers to the above are yes, BarCamp is just what you need. BarCamp is an unstructured, inexpensive, down-to-earth gathering of technologists who get together to share and learn. I said “inexpensive”, but in fact it’s completely free of charge. And if you consider that you get free food and drink, and a chance to win prizes, it’s almost as if BarCamp were paying you to attend.
Without further ado, here are the BarCamp rules and relevant details.
It’s been in development for 34 months, contains somewhere in the region of 15,000 changes, and it is 100% organic software: these are just a few of the reasons expectations were high for the release of the new version of Firefox. To celebrate the launch of Mozilla’s Firefox 3 the Opensource Application Knowledge Association (OAKA) in Hong Kong threw the new web browser a party on June 28, 2008, at the City University of Hong Kong.
The FON Hong Kong team was in attendance, not just because it’s a cool company full of cool people, but also because FON provided the WiFi access for this event. FON, for those not in the know, is a global community of hundreds of thousands of users (and growing) who share WiFi access among each other using FON’s secure and inexpensive router, called La Fonera. In this image you can see FON Hong Kong manager Terrence Leung enthusiastically explaining La Fonera to some revellers. All reports indicate that the cake was very good. Material for this entry was taken from the FON HK blog.
What if Internet access on your mobile phone for one month cost you HK$ 14,000, or about US$ 1,800? The following story occurred in Hong Kong, but this is a problem common over much of the planet. As recently reported by the South China Morning Post (SCMP):
Mobile-phone users are facing big bills for internet services they thought were free, the consumer watchdog [Hong Kong Consumer Council] warned yesterday. One customer ran up a HK$14,000 bill in a month.
…
The complainant hit with a HK$14,000 bill told the watchdog he thought he was using free Wi-fi services to access the internet.
However, he claims his service provider connected him to the Net through its fee-paying service without warning him first.
“Charges for Web surfing catch out phone users”
South China Morning Post, June 17, 2008
Mobile networks face an important self-imposed obstacle: metered data service charges that are unclear, unrealistic, and often rather opaque to the consumer. While most companies now understand that promoting third generation mobile services requires clear and friendly flat rates, some operators still extract value from their customers the hard way, by selling them voice service plans with Internet access charged extra by the *byte. This is supposed to be the Internet age; regardless of whether the user in question understood he was on Wi-Fi or 3G or 2.5G, a 14,000 dollar bill is exorbitant from any point of view.
This is not a new occurrence. In the April 1, 2003 issue of the SCMP [unfortunately, the SCMP does not support direct linking to articles and requires a subscription] Neil Taylor reported on much the same topic:
… operators know that if their customers were to actually use data services to their fullest capacity, they might suddenly notice what over-priced luxuries these things are.
Last week, I spent three days with Sony Ericsson’s P800 smartphone….
And after three days of happy surfing, I received my phone bill.
If that HK$400 [US$ 51.41] GPRS charge had been for a month’s downloads, I might have been irritated. But I was appalled at what I was charged for three days of sporadic surfing.
By any measure, GPRS charges are extortionate. They are also confusing. Just as we saw with voice and Internet services, the operators appear to have conspired to make their charges as hard to compare as possible.
“Guinea-pig users losers with punishing GPRS charges”
South China Morning Post, April 1, 2003
Neil Taylor was writing about GPRS, the forerunner of 3G, but the business model sounds depressingly similar. Where is the incentive to get a 3G handset and subscription, one may ask? In the July 2005 issue of Receiver Magazine, Outblaze founder and CEO Yat Siu spelled out his view:
The 3G incentive
Serious mass usage of 3G applications will occur when service fees become fixed and subscriptions become attractive and affordable for most users. In Japan, for example, 3G brought about the development of a vibrant and active content download culture that emerged following attractive consumer pricing of 3G bandwidth. Some telecoms may resist the idea, but ultimately they should pay heed to the lesson learned from broadband: charging a service on a usage basis discourages subscription, and will generally limit utilization to early adopters and technophiles.
Many operators who rolled out 3G services erred in setting exorbitant pricing, thus discouraging regular consumers from utilizing expensive 3G bandwidth services. 3G downloads of products such as video streaming, applications, or large emails are fairly substantial and therefore incur a greater cost on a pay-per-use bandwidth model; clearly, this is discouraging to potential customers.
Yat Siu, in Receiver Magazine, July 2005
There is the argument that 3G network operators were fleeced by their governments, but regardless of who bears responsibility for high 3G prices, several operators used confusing metered pricing to transfer the high 3G entry costs to their customers. And that’s not the only way in which the consumer loses: the high and often confusing costs of 3G services keep adoption rates low and indirectly hamper 3G technology. Until the majority of operators offer attractive flat rate data usage plans as well as “common sense” plans that prevent gigantic Internet access charges, consumers in most of the world will continue to be confused and outraged at the end of the month. That is, if they make use of data services in the first place, which is something many people avoid.
This brings us to Wi-Fi: it’s cheap, available across a growing multitude of devices, supported by just about all operating systems, and growing fast. Consider FON, a network of hundreds of thousands of members around the world who share their bandwidth with other FON members. In Hong Kong FON coverage is getting quite good, and you’ll find a free FON signal at Starbucks, McDonald’s, and major shopping malls just to name a few. FON has even been reviewed by the government of Hong Kong.
Outblaze operates FON in Hong Kong and we might have a slight bias, but there are local alternatives in most cities. Although FON is a global service, in Hong Kong Y5Zone is fairly prevalent and well organized, with over 800 hotspots. PCCW also offers Wi-Fi around the city.
Service plans with hidden or secret rates simply cannot compete with affordable flat rates. We’ve seen the shift from metered to flat charges in traditional telephony, television, and fixed line Internet access; isn’t it time the latest generation mobile network operators modernized all their fee structures to match their handset line-ups? You too can help discourage those network operators who maintain confusing charges: just have your mobile device connect via Wi-Fi when you need the Internet, and avoid data service charges entirely. In a city like Hong Kong Wi-Fi is available at most locations, so you’ll avoid astronomical bills while sending an important message to your provider.
Hong Kong domains are the most dangerous in the world; this little factoid from a recent McAfee report generated quite a bit of media coverage, and even made TIME magazine’s top stories list (here is McAfee’s press release on the subject). But all is not as it seems, and aspects of the report may have been out of date before the report was even published.
McAfee’s study seems to be based on a year’s worth of data, and last year was a particularly bad year for the Hong Kong domain, thanks to a gang of botnet spammers registering thousands of domains under the .hk country code top level domain (ccTLD; a generic top level domain is a gTLD).
These domains were most likely registered using stolen credit cards, and contained bogus information in the “whois” records (which show domain ownership). The contact email address for each domain was usually an email address at a random free webmail site like Yahoo, Hotmail, or some of the Outblaze clients.
This certainly turned out to be a gigantic reputation problem for the .hk ccTLD - far more scam domains were being registered under .hk than legitimate domains. Even worse, these scam domains were being hosted on botnets (large networks of infectedPCs, remotely controlled by criminal gangs).
The .hk domains started turning up in spam for porn, fake prescription medication, phishing (identity theft) and many other illegal schemes such as “money mule recruitment”, where people are conned into running an “export agency” and unwittingly become conduits for money laundering and receivers of goods bought with stolen credit cards.
A botnet is a very large, highly failure-tolerant and distributed network. It is also international in nature, so that a child pornography website hosted on an infected PC in Hong Kong could turn up the very next minute on an infected laptop in Brazil. With distributed peer-to-peer botnets the domain name used by a botnet is sometimes its single point of failure.
Registrars (which provide domain registration services) and Registries (which administer gTLDs and ccTLDs) are therefore crucial to any attempt to mitigate botnets.
HKDNR, the registry for the .hk ccTLD, was initially slow to react to this problem, prompting antivirus and antiphishing researchers like Gary Warner (now Director of Research in Computer Forensics & Cybercrime at the University of Alabama at Birmingham) to declare a “crisis situation” in a March 2007 email to a mailing list that discusses phishing. In the email he accused HKDNR of inaction and insufficient response to the concerns of the antispam community.
HKDNR and the Hong Kong CERT (HKCERT) were accused of responding to complaints with canned letters that promised to investigate, but appeared to take no action at all. The response letters encouraged complainants from outside Hong Kong to “report the matter to their local law enforcement agencies”.
By late 2007, the number of .hk domains registered by scam artists numbered in the tens of thousands. Action by various groups (independent technologists, antispam block list providers, CERT teams, law enforcement and regulatory agencies) then seemed to convince HKDNR of the need to take immediate drastic action against scam domains registered in the .hk ccTLD.
As the Postmaster and Head of Anti-spam Operations for Outblaze, I contributed to the effort by providing a feed of several thousand .hk domains from spam reported on our network of 40 million hosted email users.
The results were astounding. Over 10,000 scam domains were terminated in a matter of days. Long term measures were also put in place, such as
Credit card fraud prevention, including Verified by Visa (most of these scam domains were registered using stolen credit cards)
Due diligence measures to detect fake domain registration
Closer cooperation of HKDNR with relevant authorities and agencies.
International cooperation is vital for two reasons:
as an early warning when scam artists attempt to set up shop again
as a way to share best practices with groups, associations, government regulators, and law enforcement agencies working on the prevention of spam and cybercrime.
In a matter of days, the huge concentration of scammer domains in the .hk ccTLD scattered, shifting to other countries and ccTLDs. Some moved to China (as the McAfee report indicates, a large number of scammer domains still exist in .cn space) and others went onto .biz, .info, and even ccTLDs like .ma (Morocco).
The botnet problem is clearly international, and registrars and registries around the world are vulnerable to what HKDNR suffered last year. While it might be stale news in that HKDNR has already dealt with this problem, it serves as a reminder that botnet criminals are still out there and still causing trouble. Spam and cybercrime are hitting record levels and that there is a need for constant awareness and joint efforts to mitigate the menace that botnets have evolved into over the last few years.
I have written a long and detailed paper on botnet mitigation for the International Telecommunications Union (ITU) as part of the ITU’s Botnet Mitigation Toolkit. It discusses the threat that botnets pose to the worldwide community of Internet users, and describes an interlinked set of policy, technology, and civil society approaches to the problem of botnets. Most of what I have written in this blog entry is already present in the ITU paper, so I will stop here and encourage people reading this to glance at the paper as well. It is 100 pages long so probably not bedtime reading, but I’d still appreciate your comments!
On 12 May 2008, Wenchuan County in the Chinese province of Sichuan experienced one of the most violent earthquakes in history. With an epicentre located 90 Km from Chengdu and registering a 7.9 on the moment magnitude scale (roughly equal to the old Richter scale), buildings swayed in Shanghai and Beijing and the tremors were felt as far away as Thailand and Pakistan, thousands of kilometres distant. Imagine what happened at the epicentre.
At the time of writing the official death toll reported by Xinhua, the Chinese news agency, is well over 15,000 and rising. Thousands of people remain trapped in rubble - nearly 20,000 of them in Mianyang alone. Entire communities have been obliterated. As with other natural disasters, the initial cataclysmic event is only the beginning, and rescue workers must now fight against time and the elements in order to search for the missing, provide care and shelter for the injured, and stave off disease among the survivors.
Roads in Wenchuan County have been damaged, blocked, or destroyed, slowing relief efforts and in some cases preventing them entirely. Heavy rain and landslides also hamper the progress of rescuers. Thankfully, the danger from aftershocks is minimal, but it’s worth remembering that a previous earthquake of comparable energy in China, the 1976 Tangshan earthquake, caused the death of nearly a quarter of a million people (much more than that, depending on the statistics you use). Many of those victims were not killed during the earthquake, but instead died in the following days.
We can all help by donating to relief efforts, both as individuals and as companies. Remember, every little bit helps, especially when many tens of thousands of lives are at stake in the next few days. Outblaze donates to the Red Cross but all accredited relief agencies need your help now. Please donate and help to mitigate the effects of this natural disaster.
China Digital Times provides information on donating directly to the Red Cross Society of China (the Red Cross China web site appears to be unavailable but you can donate using the information in the article)
Information on how to donate was provided by Rebecca McKinnon, who has also set up a ‘chinaquake’ Pledge Fund - please join it.
The photograph in this post was found on the EastSouthWestNorth blog. These images provide an idea of the horror and suffering caused by this earthquake and are extremely disturbing.
Regulars readers of this blog already know that Outblaze assists FON in Hong Kong specifically, and in Asia generally. FON offers a great deal: buy a FON router and set it up on your Internet connection, and it will create a secure WiFi hotspot, sharing a portion of your bandwidth with registered FON members passing through the area. In return, you get free access to FON hotspots all over the world - over 300,000 of them!
As reported on the local FON blog, Continental Diamond Plaza in Causeway Bay, Hong Kong, is now the world’s first fully FON-enabled high-rise building. Continental Diamond Plaza has 29 floors, and is home to many restaurants and bars in the heart of the city. You will find FON_FreeWiFi signals at every floor, bringing FON yet one another step closer to covering the entire planet with WiFi Everywhere! Congratulations to the FON team for making this little piece of history!
We would also like to extend our congratulations to FON Hong Kong for earning the Caring Company Logo 2007-2008 for efforts to give back to the community. FON Hong Kong’s operation and charitable activities, donations, and initiatives qualified the company for six out of six Caring Company criteria.
Within hours of the announcement the blogosphere was abuzz with the news that Hello Kitty will have her own MMORPG (massively multiplayer online role-playing game). So why are we talking about Hello Kitty here at Outblaze? For one, Outblaze is the provider of all services on SanrioTown, which as any kawaii connoisseur knows is the official home of Hello Kitty and friends. Outblaze also handles the backend for the game Hello Kitty Online - something we also did for adidas in The Impossible Team Online Game, a free title adidas offered during the 2006 FIFA World Cup (the game was taken down after the end of the tournament).
But back to Hello Kitty Online. We were pleasantly surprised by the remarkable display of Kitty Power: within a few hours of the announcement the game site received 30,000 requests for beta accounts and the news was plastered on countless blogs. And we were delighted by the flood of humorous reactions. Here is a small selection.
Kotaku
Kotaku (one of the first to report this news) informs readers that “Only one MMO could possibly release World of Warcraft’s death-grip on the massively multiplayer gaming market - Hello Kitty Online.” They also posted a selection of game screenshots under the heading “Too cute to live”.
Kotaku readers were not to be outdone and produced some lively banter:
User JAML said, in reference to the bright and cheerful palette, “To all Developers out there: More colors that are not some sort of brown please.” I know Yahtzee Croshaw agrees.
TECHKNOW commented, “With all the Player Killing in the Open Beta, lord knows what this will be like when it gets released on the market. I just hope I get to carry over my +9 Lollipop of Destruction”
Probably referring to the super cute screenshots, ICEPICK314 commented, “didn’t know you can code diabetes…”
MELODYKITN said, “Is it bad that this MMO sounds a whole lot like there’s more to do than other free MMOs?”
InventorSpot
The InventorSpot boldly states, “Today Hello Kitty Online, tomorrow the World (of Warcraft)”.
ValleyWag
Like Polonius, this Silicon Valley gossip rag knows that brevity is the soul of wit; in a post titled Why Second Life will fail, they provide an irrefutable argument in just four words: “Hello Kitty Virtual World”.
Plime
Plime.com calls Hello Kitty Online “THE deprogramming tool for WOW addicts” [that's World of Warcraft, for those unfamiliar with the abbreviation].
Japanator
Recovering from the attack of extreme excitement caused by the announcement, Japanator decreed Hello Kitty Online “the most mind blowing MMO ever conceived”. Japanator readers are encouraged to sign up for beta, although they are warned to prepare themselves for “a face-melting cute explosion. The music actually left sugar crust in my ears”.
little. yellow. different.
This blog stated, in a manner incomprehensible to non-gamers, that “today, a new MMORPG has entered a private invitation-only phase that could possibly bring Blizzard to it’s murloc-killing, PVP-flagged, epic-wearing knees” [Blizzard is, of course, the maker of World of Warcraft].
Rock, Paper, Shotgun
The site that’s been covering PC gaming since 1873 did not manage to retain its cool in the face of the Hello Kitty Online announcement, and began dribbling about “The End Of Cute, where Cute will reach critical mass and implode to create some kind of super-dense Hello Kitty merchandising, sucking us all into the candy-coloured abyss”.
New York - Tokyo
Nothing ambiguous in a post titled Hello Kitty takes on World of Warcraft: “World of Warcraft’s days as king of the MMORPG hill are numbered…. it’s only a matter of time until the battlefields of Azeroth are barren and lifeless” [Azeroth, for the uninitiated, is the fantasy world setting of WoW].
Zergwatch
In Zergwatch’s entry titled MMORPG Showdown: Hello Kitty vs Toontown Online we witness how the little kitty soothed the beast’s savage heart: “I quickly realized that this is going to be the cutest goddamn MMORPG we have ever seen. I suddenly lost my angry gaming edge and wanted to cuddle with fluffy pillows and ride unicorns around rainbow filled sky.”
Hello Kitty Hell
We made it a special point to send this fellow a copy of the press release, but we needn’t have bothered - apparently he received over 40 emails about Hello Kitty Online from excited readers. Hello Kitty Hell thoroughly blasts the game, but we can’t help feel that these are just the desperate words of one who has almost succumbed to Kitty Power: “Hello Kitty sticks with her true colors by making money (’The Item Mall allows players to use real money to purchase special items and upgrades for characters’) and creating violence (’Hello Kitty Online has an extensive crafting system with output such as tools & weapons…it has a sophisticated combat system’)”.
He concludes: “Sanrio Digital … where all people working deserve to lose their jobs for thinking for one second that 1. creating this game was a good idea and 2. sending me a press release about it so my wife could know about it was in any way, shape or form a smart thing to do”. OK, Hello Kitty Hell!, we’ll keep you posted on our progress.
I hope you enjoyed this selection. There were many more amusing write-ups and feedback but I can’t possibly capture them all, so if you have any please post them as comments here (please note: comments are moderated and there may be a delay in publishing).
He came to our offices, he fired several volleys of questions, he filmed it all. We are talking, of course, about Thomas Crampton’s whirlwind video tour of Outblaze and the ensuing YouTube videos (embedded below for your convenience).
The interview is split into two video clips, under 20 minutes in total but covering a lot of ground. The first video is Thomas Crampton barging in the Outblaze offices and being shown around, with a bit of company history thrown in. Outblaze started life as a technical services solutions provider, then morphed and expanded its way to the point where we are now a media services and solutions company, as explained by Outblaze CEO and Founder Yat Siu in the interview.
The second video clip focuses primarily on the partnership between Outblaze and Turner, and the reasoning behind the alliance. An alternate recording of that video was posted on our own blog last week in order to answer frequently-asked questions about Outblaze and Turner, however Thomas’s video contains some additional footage - the Director’s Cut, as it were.
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