Coverage of Outblaze business on Inside Mobile Apps

Inside Mobile Apps revisits Outblaze to catch up with the booming app business. Especially worthy of note is the 30 million install milestone, and the observations on iOS and Android environments. Extract:

Outblaze, a Hong Kong developer with an unusual strategy of launching as many as two to three games per week, says it has reached about 30 million installs across its titles. When we talked to the company in July, it had one larger hit, Pretty Pet Salon, which was doing well on both Android and iOS.

Now its 60-person mobile games unit is doing about 5 million downloads a month, with 1.5 million of those installs coming from Android and 3.5 million from iOS. Both are growing at roughly 20 to 30 percent month-over-month. Right now, the company’s titles are 80 percent on iOS and 20 percent on Android, but the goal is to get them to 50-50.

Android however is producing an average revenue per user that’s 30 percent higher than on iOS.

Click to read the full article on Inside Mobile Apps.

 

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